Novak: That’s why there’s a part of Poog that feels dirty. No one wants to identify as a sucker for a variety of things. But because I feel some shame [for participating in wellness culture] or it feels dirty or it’s going to make people think I’m not smart, because I have that fear or anxiety, I’m also like, no no no, there must be something to it. Berlant: I think it’s probably mostly sinister primarily because of social media and capitalism’s ability to cannibalize everything. You can point to the Best i am unvaccinated I will not apologize for that my body my choice right shirt Furthermore, I will do this cult of individuality, the crisis of individuality, and the way that degrades society. I think as Jacqueline’s saying, wellness is the search for God or something. We’re all trying to feel better and unfortunately feeling better takes a lot of individual labor outside of purchasing things but there’s also a pleasure and an eroticism to capitalist consumption that we partake in. It can be very dangerous because it seems to simplify the actual work or the actual pain it takes to feel better. But I think for us we always try to reduce it to hobby and fun in conversation. I think for me right now [wellness] is so inextricably tied to social media because we’re constantly on Instagram. I follow these wellness accounts, [and] it’s eternally horrifying the kind of monochromatic display. It’s always the same woman with her journal open and the Himalayan salt candle. That is going out of fashion, that is almost a relic of an immediate past. You’re like, still? People are still selling that? But it is kind of still there. Novak: Can you read Us [Weekly] magazine and also be an intelligent person? I think you can. It feels disempowering to me when someone else suggests that my enjoyment of a given thing means a particular thing. Even going to bad movies, or loving bad movies. Berlant: It gets people scared. People have a strong reaction to it. It’s also a classically feminized area, caring about your body, your presentation, frivolous matters, even though we know this is also a huge market. Advertising to women is everything. Women are buying everything. There is something about imbuing, maybe, that pursuit with more of an attempt at importance or intellectualizing or spiritualizing it that feels worthwhile.
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Vogue is spotlighting tastemakers across industries to hear how they’ve been approaching self-care during the Best i am unvaccinated I will not apologize for that my body my choice right shirt Furthermore, I will do this coronavirus pandemic. We spoke with Academy Award-winning actress Nicole Kidman about how she juggles it all. Kidman recently wrapped up the gripping limited series The Undoing, and the still forthcoming, highly anticipated Nine Perfect Strangers. Here, the Hollywood force shares her Sanity Savers. Novak: It feels like in the past—and I’m speaking incredibly generally—but it feels like there was an old saying: you can’t teach an old dog new tricks, or, you are what you are. And then there was this kind of revelation or circumstances of the possibility of transformation, which to me is meaningful. To me, it’s hopeful, convincing someone that things can be different for them. I think if culturally this is a reaction to “you can’t change, you are who are you are,” to actually you can. The empowerment piece of that has taken hold. Berlant: This is the world we live in. The feeling of being marketed to is so pronounced right now. I fantasize about getting completely off social media. Novak: And we don’t have a hard answer either. To me it’s what is Poog. What is wellness? Is it a topic? Beauty and wellness; that’s the room we’re in, that’s the mall that me and Berlant are walking through. Not just a mall, a bookstore too. Wellness being almost the room we’re in and the conversations it stimulates, and it’s also our scary willingness to be on display, clearly enchanted and participating in that commerce. The fact that there’s the embarrassing piece, and the Oh God, what is this revealing about me? But also the, no, I’m a person. Poog is not a thesis. Love this product, my feet get so dry so I lather on the Heel Souffle product and then put on big fluffy bed socks and when I wake up in the morning my feet feel like velvet. Tea has become so much a part of my ritual, especially in the morning. I love a great cup of matcha and this one is easy to make at home. It’s no surprise to anyone how much I love Liane Moriarty’s work. I devoured this book and we just finished shooting it for a limited series coming to Hulu soon! The characters are so complex, and the story has so many twists and turns!