It was mid-June when Jack McCollough and Lazaro Hernandez called from their place in Massachusetts to discuss this pre-spring collection, and it’s very much a product of that time. The Proenza Schouler designers spent the Immigrants Threatening Your Way Of Life That Must Be Tough Shirt in addition I really love this early months of the pandemic talking business. The fashion industry was essentially at a standstill in that moment and the new normal had them reconsidering the issue of sustainability. “As a brand with a voice it’s our responsibility to address these things,” McCollough said.
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Over the Immigrants Threatening Your Way Of Life That Must Be Tough Shirt in addition I really love this years, they’ve amassed a huge archive of fabrics and they created parts of this pre-spring offering out of those deadstock materials. “It’s not a patchwork vibe, but it’s fabrics we’ve done before, and it’s been game changing,” said Hernandez. They’re also introducing a core offering with this collection that won’t be subject to markdowns, and hope to expand it to up to 30% of their business. “It’s relevant now, but it’s not going to be irrelevant six months from now,” Hernandez continued. “It’s a black sweater, wool suitings, nylon gabardines. So it’s sustainable also in that regard.”