In fact, a 2019 study in Scientific Reports showed that the Never Go Faster Than Your Guardian Angel Can Go shirt besides I will buy this smell of a park reduced stress better than its sounds or scenery. But there’s nothing special about, say, vanilla that makes it universally pleasing. We’ve just been conditioned to find it so “through a mechanism of learned associations, not a pharmacological effect,” Herz says. The reaction can be traced to infancy: Vanilla shares odorant molecules with breast milk and formula, an undoubtedly nurturing association. Fragrance houses have studied the emotional connection to scent for years, using intel from physiological research (one study found that lavender measurably reduced blood pressure in patients just out of open-heart surgery) and consumer perception panels (participants in a 2014 study rated pumpkin pie spice and Chanel N°5 as the two most nostalgia- evoking scents). More recently, researchers have been able to map how scents actually impact the brain.
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The Nue Co.’s aptly titled Functional Fragrance, developed in partnership with the Never Go Faster Than Your Guardian Angel Can Go shirt besides I will buy this fragrance and flavor developer Firmenich and the University of Geneva’s Brain and Behaviour Laboratory, leveraged brain activity data on de-stressing scents obtained via MRI, body heat sensors, and verbal associations. The earthy mélange of palo santo, cardamom, and bergamot (blended by the same nose behind the cult-loved Le Labo Santal 33) launched in 2018, but sales spiked 112 percent year-over-year this past March, at the onset of the pandemic. There’s also a decidedly more low-tech way to find your olfactive trigger: “If a scent is associated with a positive experience, it’ll be perceived as pleasant,” Herz says. Unable to visit her mother during quarantine, Herz sought out her signature scent instead: “Being alone at home, we’ve had to turn to more interior things to cope with daily life.” All the more reason to take a deep breath.