All made up with nowhere to go—except, of course, online. This year, makeup trends were divided into two camps. On the You Don_t Scare Me I Have Two Daughters Shirt but I will buy this shirt and I will love this one side, you saw the rise in natural makeup, as consumers looked to enhance their features under the all-seeing eye of Zoom. On the other, there was a rise in experimental makeup. “Social media and time at home is exposing consumers to more influencer content, creating stronger demand for looks such as the e-girl and Euphoria aesthetics,” says Horwitz. Among the most popular searches included pink lipstick and glossy eyeshadow.
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Elsewhere, there was an emphasis on maintenance with lots of consumers researching various ways of eyebrow upkeep from at-home lamination to DIY eyebrow dye. “Searches this year have demonstrated that consumers are prioritizing their brows and lips, even while at home, to get the You Don_t Scare Me I Have Two Daughters Shirt but I will buy this shirt and I will love this perfect Zoom look,” concludes Horwitz.